CPU Research in Focus | More Than Aware

Knowing the core values is one thing. Living them is another.
A university-wide study of 333 CPU freshmen across 12 colleges found that while 56% are aware of the five core values — Faith, Character, Justice, Stewardship, and Excellence — and 97% are satisfied with how they are integrated into SEAL classes, awareness alone does not predict real change. Satisfaction does.
87% of students say SEAL classes changed their lives. But the key driver? Satisfaction, not awareness. The numbers tell the story: awareness has no significant link to satisfaction or life change, but satisfaction strongly predicts real change.
Change reaches inward first. Students reported the strongest shifts in mental (2.09) and social (2.00) domains, followed by academic (1.78) and physical (1.60). Health-related colleges showed the strongest results — likely because their future professions demand these values daily.
Students say group activities, reflection, and small-group sharing, not lectures, made the values real.
The takeaway is clear: values are not caught by knowing them. They are caught by living them, through classes students are genuinely satisfied with.
Read the full study to see how CPU can strengthen, extend, and replicate this integration across all years and disciplines.
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